Is your Service Desk a SPOC or a SPOF?
Is your Service Desk a “Single Point Of Contact” or a “Single Point Of Failure”?
TOP PRODUCT OR EXCELLENT SERVICE DESK?
Let’s take a quick example to understand what I am talking about.
Company A has a product full of features and with an attractive interface, but does not have an efficient Customer Support.
Company B has a less technologically advanced product, which costs slightly more, however, its Help Desk assists users whenever there is a problem with the product.
Which company do you think creates the most usefulness for its customers?
HELP DESK: THE FRONT LINE OF YOUR COMPANY
The Help Desk is the Single Point of Contact (SPOC) with users and often becomes the first (and only) way of communication between our company and the customer. Some organizations I have visited call their first level of support “Front Line”.
The Help Desk team is essential to give an excellent impression of the entire user experience, be it with the product or with our organization.
Companies can have all sorts of miraculous solutions, but if the user feels discomfort in contacting support and is doubtful towards us, consequences can be disastrous on our business.
EMPLOYEES TRAINING: BEYOND TECHNICAL SKILLS
In order to become a SPOC, a Help Desk is required to do not just its work and a friendly talk.
Each employee must be well trained on all functionalities of the applications, but also on the Service Catalog offered: the Service Desk does not only need communication skills to manage angry customers, but has to be trained with business skills, such as:
IMPRESS YOUR CUSTOMER AT FIRST SIGHT
It is obvious, technical skills can greatly help the initial analysis of the problem, but having an internal knowledge base can ease the diagnosis and improve the service.
In addition, providing clear and complete documentation helps users helping you solve the problem.
On the contrary, if problem-solving skills and a real attitude towards service management are missing your Service Desk risks transforming from a SPOC into a SPOF.
To impress your customers and make your support a point of first satisfaction (and not a point of first failure), I would recommend the following:
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